About Ruba Ventures
A History of Quality, Trust & Success
Ruba Ventures is founded by Sugumar Nagarajan, a pioneer in the FMCG industry, having served as the Executive Director of Anil Foods for decades.
After taking Anil Foods to the summit of the vermicelli category, he's turned his gaze towards oral care and the effects of improper brushing.
Zugu was born out of years of research into finding an alternative that's better than brushing. This innovative product is poised to disrupt the conventional brush-and-paste segment with two SKUs - bottle and sachet, targeting a large swath of customers.
Available in two refreshing flavours, Zugu offers complete oral care in just one minute.
Zugu simplifies oral care, moving customers away from the harmful nature of brushing. Our core mission is to change the way people think of oral care and induce a behavioural change among customers.
Zugu is not just a move away from toothbrushes but it's a move towards a sustainable future, one where billions of plastic toothbrushes aren't discarded every year.
Hear It From Happy Teeth
Thank you for this great initiative. More than seeing this as a product, I really experienced much better outcome from this product. Both my daughters (10 years and 6 years) are fond users of the product, it saves their morning school time and saving double time brushing (as moms never get satisfied with their regular brushing). Overall, we are part of Zugu family. Thanks for the wonderful product.
Responsibility to support our own products. We have supported KFC, dominos or reliance. But, when someone has dedicated to create such a wonderful product, we have to support this.
Thank you. Jai Hind.
Thank you super medicals ponds bro for recommending Zugu. I have week gums and used to get bleeding after brushing. But after using Zugu bleeding stopped. I am using thrice a day. Its more refreshing. Thank you
I had a severe throat infection. Usually it's really painful. I have to take antibiotics and pain killers from Pandi brother. I used Zugu before sleep, it kills bacteria and germs much faster. Morning pain was 80% relieved. Results are really amazing when I use Listerene mouth wash it usually worsen such conditions and there used to be lot of burning. On contrary Zugu is mild but promises better outcomes and I have stopped brushing But there's no bad breath or other issues. Kindly use this to know its value. Thank You.